EVERY CHILD IS AN ARTIST - THE PROBLEM IS HOW TO REMAIN AN ARTIST ONCE HE GROWS UP
WHO SAYS YOU HAVE TO LEARN THE RULES BEFORE YOU BREAK THEM
de-sign [dee-design] 1.to plan and fashion artistically or skillfully 2.to make drawings, preliminary sketches, or plans 3.to plan and fashion the form and structure of an object, work of art, decorative scheme, etc...
PAINTING - DRAWING - PHOTO MANIPULATION - GRAPHIC DESIGN - 3D DESIGN - VIDEO EDITING - WEB DESIGN AND DEVELOPMENT - PHOTOGRAPHY
if you represent, or are an individual in need of graphic design you've landed exactly where you need to be...
WELCOME >>>
you have found the right designer...
with standards of professional practice...
WHEN THE COLLABORATION IS CREATIVE >>>
the results usually are too !
THE DESIGN BRIEF >>>
a design brief is a written explanation given by the client to the designer at the outset of a project. As the client, you are spelling out you're objectives and expectations and defining a scope of work when you issue one. You're also committing to a concrete expression that can be revisited as a project moves forward. It's an honest way to keep everyone honest, if the brief raises questions, all the better, questions early are better than questions late...
WHY PROVIDE A BRIEF ? >>>
The purpose of the brief is to get everyone started with a common understanding of what's to be accomplished. It gives direction and serves as a benchmark against which to test concepts and execution as you move through a project. Some designers provide clients with their own set of questions, even so, the ultimate responsibility for defining goals and objectives and identifying audience and context lies with the client...
Another benefit of the design brief is the clarity it provides you as the client about why you're embarking on a project. If you don't know why, you can't possibly hope to acheive anything worth-while...
When you think about it, the last thing you want is for your project to be a test of the designer's skills. Your responsibility is to help the design firm do the best work it can, that's why you hired the firm and that is why you gave it the brief...
HOW TO WRITE ONE >>>
A brief is not a blueprint, it should'nt tell the designer how to do the work. It's a statement of purpose, a concise declaration of a client's expectations of what the design should accomplish. And while briefs will differ depending upon the project, there are some general guidelines to direct the process...among them >>>
PROVIDE A CLEAR STATEMENT OF OBJECTIVES, WITH PRIORITIES >>>
RELATE THE OBJECTIVES TO OVERALL COMPANY POSITIONING >>>
INDICATE IF AND HOW YOU'LL MEASURE ACHIEVEMENT OF YOUR GOALS >>>
DEFINE, CHARACTERIZE AND PRIORITIZE YOUR AUDIENCES >>>
DEFINE BUDGETS AND TIME FRAMES >>>
EXPLAIN THE INTERNAL APPROVAL PROCESS >>>
BE CLEAR ABOUT PROCEDURAL REQUIREMENTS >>>
IS THERE A MINIMUM ACCEPTABLE LEVEL OF DETAIL FOR DESIGN PRESENTATIONS >>>
In the final analysis, design briefs are about paving the way for a successful design effort that reflects well on everyone involved...
GENERAL COMPOSITION AND DESIGN TERMS >>>
CONCEPT>>> a comprehensive idea or generalization that brings diverse elements into some basic relationship <<<
COMPOSITION AND DESIGN>>>The arrangement of the visible elements or parts of a work of art. Often used interchangeably to refer to the organization of elements. Composition implies the assemblage of existing parts. Design suggests a more intentional arrangement, often to a point <<<
FORM>>>The total interrelationship of the elements in a work of art <<<
CONTENT>>>Material that has meaning, shaped by an artist's concept or intent, and expressed in symbolic, abstract and concrete form<<<
